Lead Gen

---
name: lead-gen
description: Use when generating CRM-ready lead lists from public or authorized sources with axon search, research, scrape, map, or extraction.
---

# Axon Lead Gen

Use this to extract legitimately accessible prospect lists.

## Onboarding Interview

Infer the prospect target, source, lead count, and output format from context. If the target is clear, proceed immediately.

Ask at most 1-3 concise questions only if blocked, such as the prospect definition, source/auth requirement, or target lead count.

## Axon Collection Plan

Use `axon search`, `axon research`, `axon scrape`, `axon map`, and `axon extract`
for public or authorized sources. For filters, forms, pagination, or login,
use separate browser automation only when the user confirms authorized access
and source terms permit automated extraction; feed discovered URLs/content back
to Axon.

For finished lead-list deliverables, run Axon commands in blocking mode: `axon extract ... --wait true --json` and `axon <source> --wait true` (add `--scope site` for a directory section). All indexing goes through that one source command — there is no `axon crawl` or `axon ingest`. Axon has **no robots.txt enforcement flag**; keep public-source capture bounded with `--max-pages`, `--max-depth`, and `--budget PATH=N`, and honor the source's terms.

Do not collect personal contact info unless the user confirms lawful basis and
source terms permit it. Do not infer, enrich, guess, de-obfuscate, or use scraped
personal data for unsolicited outreach. Exclude sensitive/protected traits and
minors. Include source, basis, suppression/opt-out notes, and limitations.

Apply filters such as role, company size, industry, geography, funding stage, and technologies when available.

## Extraction Fields

Capture visible or legitimately accessible fields:

- name
- title
- company
- company URL
- location
- email, phone, and LinkedIn only when visible, lawful, and allowed by source terms
- industry, company size, funding stage
- notes and profile URL

## Final Deliverable

```markdown
# Lead List: [Target]

## Summary
[Source, filters, count, caveats]

## Leads
[Table or link to JSON/CSV; each row includes sourceUrl, profileUrl, extractedAt, fieldsObserved, confidence, and limitations]

## Data Gaps
[Masked, unavailable, or paywalled fields]

## Rerun Inputs
workflow: lead-gen
target: [description]
source: [auto/source/url]
max_leads: [number]
output: [json/csv/markdown]
```

## Quality Bar

- Only extract publicly visible or legitimately accessible data.
- Confirm lawful basis and source terms before collecting personal contact info.
- Note masked, unavailable, or paywalled fields.
- Deduplicate leads.
- Do not bypass CAPTCHAs or access controls.
- Respect rate limits/robots where applicable, cap request volume, and record
  filters/query/date plus a rerun command or structured rerun config.
- For examples, see [workflow-output-templates.md](../../examples/workflow-output-templates.md).
- For Axon/browser routing, see [capture-recipes.md](../../references/capture-recipes.md).