Blog Outline

---
name: blog-outline
description: >
  SERP-informed outline generation with H2/H3 heading hierarchy, competitive
  content gap analysis, section-by-section word count targets, chart and image
  placement markers, FAQ question planning, and internal linking zones.
  Skeleton only: structure, H2/H3 hierarchy, word counts, FAQ slots. Use
  blog-brief instead if you need full competitive analysis, statistics
  research, and image suggestions. Lighter than a full content brief,
  generates article skeleton and structure only, ready for /blog write to
  consume. Use when user says "outline", "blog outline", "content outline",
  "structure blog", "plan sections", "article skeleton", "heading structure",
  "SERP analysis", "competitive outline", "plan article".
user-invokable: true
argument-hint: "<topic>"
license: MIT
---

# Blog Outline Generator: SERP-Informed Structure Planning

Generates skeletal blog post outlines informed by SERP analysis. A lighter
alternative to a full content brief - produces heading hierarchy, section
targets, and content gap notes without deep statistics research or full
competitive analysis.

## Cross-reference

For evidence-led topical-relevance and content-planning prompts upstream of outlining, see `/blog flow find`. The blog-post-outline-prompt under `/blog flow optimize` is a complementary structural reference.

## Workflow

### Step 1: Topic & Intent

Gather from the user:
1. **Topic or target keyword** (required)
2. **Target keyword** - the exact phrase to rank for (if different from topic)
3. **Search intent** - Informational, commercial, or transactional

If only a topic is given, infer the keyword and intent from context.

### Step 2: SERP Analysis

Use WebSearch to analyze the top 5 results for the target keyword:

1. Search for the target keyword
2. For each of the top 5 results, note:
   - **Heading structure** - H2/H3 topics covered
   - **Content length** - Approximate word count
   - **Visual elements** - Charts, images, videos, infographics
   - **FAQs** - Any FAQ sections or People Also Ask coverage
   - **Unique angles** - What makes each result distinct
   - **Gaps** - What's missing or weak

3. Use WebFetch on the top 2-3 results to extract detailed heading structures
   if the search snippets are insufficient.

4. Compile a summary of common patterns and missed opportunities.

### Step 3: Generate Outline

Create a structured outline with the following format:

```
# Outline: [Topic]

## Title Suggestions
1. [Primary title - 40-60 chars, front-loaded keyword, power word]
2. [Alternative title - different angle]
3. [Alternative title - question format]

## Target Parameters
- **Primary keyword**: [keyword]
- **Search intent**: [Informational/Commercial/Transactional]
- **Target word count**: [X,XXX] words
- **H2 sections**: [6-8]
- **Target reading level**: Flesch 60-70

---

## Outline

### H2: [Section Title - Question Format] (~300-400 words)
- **Answer-first opener**: [What stat or fact should open this section?]
- **Key points to cover**:
  - [Point 1]
  - [Point 2]
  - [Point 3]
- **H3: [Subsection]** (if appropriate)
  - [What this subsection covers]
- **Key statistic to find**: [What data point would strengthen this section?]
- **Chart suggestion**: [Bar/Line/Donut/None] - [What data to visualize]
- **Image placement**: [Yes/No] - [Description of recommended image]

### H2: [Section Title] (~300-400 words)
[... repeat for 6-8 sections ...]

### FAQ Section (3-5 items)
1. [Question from People Also Ask] - [Brief answer direction]
2. [Question from People Also Ask] - [Brief answer direction]
3. [Question from People Also Ask] - [Brief answer direction]
4. [Question from SERP analysis] - [Brief answer direction]

### Conclusion (~100-150 words)
- Key takeaways to summarize
- Call to action direction

---

## Internal Linking Zones
- **Link TO from this post**: [Existing content that should be referenced]
- **Link FROM to this post**: [Existing content that should link here]

## Content Gaps to Exploit
1. [What competitors miss that this post should cover]
2. [Unique angle or original perspective to include]
3. [Format advantage - visuals, depth, or structure competitors lack]
```

Guidelines for heading generation:
- 60-70% of H2 headings should be in question format
- Each H2 should have a clear answer-first paragraph prompt
- Include H3 subsections only where the topic genuinely warrants subdivision
- Target word counts should sum to the overall post target
- Chart type suggestions should be diverse (no two identical types)
- Image placement markers should be distributed evenly across the post

### Step 4: Content Gaps

After generating the outline, add a dedicated content gaps analysis:
1. List 3-5 topics or angles that all top-ranking competitors miss
2. Identify opportunities for original data, case studies, or perspectives
3. Note format advantages this post can have (more visuals, better structure,
   deeper coverage on a specific subtopic)

### Step 5: Save

Save the outline to `outlines/[slug]-outline.md` or to a user-specified path.
Confirm the outline is ready for `/blog write` to consume.

If the `outlines/` directory does not exist, create it.